To correctly model the sales based on marketing, sales and product plans, all of the sales data needs to be aggregated into total sales from the CRM and this needs to be tied into the existing marketing, sales and product plans active during that time. The more detailed this plan data, including the effectiveness of the prior plans needs to be aggregated. Finally, all this data needs to be cleaned, joined and transformed into valuable ML features before going into model training. This pre-modeling prep process can be frustrating and time consuming. We are here to help.